Executive Team – Linton Prodcuts

James Cropper

President and Chief Executive Officer (CEO)
As the founder of Linton Products, James Cropper has over 15 years of experience in global supply chain management. His vision to streamline procurement and sourcing for UK businesses has positioned Linton as a trusted partner for retailers and manufacturers. James holds an MBA from the University of Birmingham and is passionate about sustainable supply chain practices.

Asha Wahid

The Chief Operating Officer (COO) Sarah oversees Linton’s operational strategy, ensuring seamless execution of sourcing, logistics, and procurement processes. With 20 years in logistics and operations, including a decade at a leading UK retailer, she excels at optimizing supply chains. Sarah holds a Master’s in Supply Chain Management from Cranfield University.

David Patel

David manages Linton’s financial strategy, driving cost efficiencies and sustainable growth. With a background in corporate finance at a Big Four firm, he brings 18 years of expertise in financial planning and analysis. David is a Chartered Accountant (FCA) with a degree in Economics from the London School of Economics.

Emma Thompson

Chief Procurement Officer Emma leads Linton’s procurement division, leveraging her 12 years of experience in global sourcing to secure high-quality products at competitive prices. Previously with a multinational FMCG company, she holds a BSc in Business Management from the University of Manchester and is a certified CIPS professional.

Michael Chen

Chief Technology Officer Michael drives Linton’s digital transformation, implementing data-driven tools for procurement intelligence and supply chain analytics. With 15 years in tech leadership, including roles at a logistics software startup, he holds an MSc in Computer Science from Imperial College London.

Laura Evans

Chief Marketing Officer Laura spearheads Linton’s marketing and client engagement strategies, building the brand’s reputation as a wholesale leader. With 10 years in B2B marketing for industrial firms, she holds an MA in Marketing from the University of Leeds and excels at crafting compelling client narratives.